Expanding use cases
In addition to using Turtl for marketing purposes, Gareth is also a champion of expanding the use of Turtl to include sales
Gareth shifted the creation of sales proposals over to Turtl earlier this year. This allows the sales team to view exactly how prospects are engaging with the proposals being sent out, as well as know when each has been read.
The team use Turtl to organize and link to sales collateral in a single handbook that can be updated live to share with internal and external sales partners.
Not only does this give the sales partners and internal team a single source for the material to use, but it also allows the marketing team to track who is making the most use of the content they produce.
Gareth and his team have recently turned to Turtl to power their account-based content creation for sales outreach.
One recent ABM campaign targeted 75 accounts with two stakeholders at each company. Marketing used Turtl to create a master document with clear rules defining which areas were to be personalized. The prospect data was input to Turtl's system which generated 150 custom URLs in minutes. Importing this to their MAP allowed sales to send out one email to 150 prospects who each received a custom document, including a personalized video from a salesperson.
