Conclusions and recommendations
Thought leadership has become crucial for executives in choosing a B2B partner. The issue is that many companies just don’t realize how important it is. While they are inundated with content, TL Consumers don’t think most of what they see is of extremely high value.
But when done right - built on rigorous research, deft argument framing, and relevant narratives written from the customer's perspective - executives will rely on thought leadership content even more to inform their business decisions.
Does the TL help reduce complexity for your audience?
Does it help customers determine how to solve a problem?
Are you showing enough evidence that your solution works?
Are you revealing the necessary depth of knowledge?
Can you demonstrate the feasibility of your solution?
These are just a few of the topline results of our latest primary research study. Stay tuned: a more detailed report that delves deeply into how and where consumers value quality thought leadership – and what the best of the best are doing to achieve it – will be published in the near future.
Our latest thought leadership research showed a continued shift to digital and multimedia content. Executives prefer it -- rating webinars, videos, podcasts and digital content as their top consumption formats. And, leading firms rely on it much more regularly than their peers.
Too frequently these publishing approaches are thought of as separate tactics being produced in parallel. "Should we do a video OR a podcast? An article OR a webinar?" The most innovative approaches blend tactics together into seamless experiences that BOTH entice the reader AND inform the marketing and editorial teams with new, useful data.
Join us for a discussion on innovative approaches to digital publishing. Specifically, you will:
Get a peak inside useful data you can garner from a digital publishing platform like Turtl.
Presenters: Alan Alper (Buday TLP), Jason Mlicki (Rattleback), Simon Lord (Turtl)Date: March 1, 2023Time: 11:00AM ETLength: 45 Minutes + Q/ACost: Free
Register Now
Turtl is a software platform that enables business people to easily create and publish on-brand digital documents called Turtl Docs without needing design or coding expertise. The Turtl Doc format is proven to increase audience engagement by 10 times compared to static legacy formats such as PDF.
This is achieved through a ‘brain friendly’ layout on a variety of devices and dynamic, interactive pages. Businesses see value from Turtl’s detailed analytics dashboard which tracks data of reader engagement, as well as the personalization and integration capabilities unique to a digital format.
Learn more about Turtl and what it can do for your digital documents by visiting www.turtl.co