Core functions of a revenue content platform

CREATE & PUBLISH INTERACTIVE CONTENT FASTER

Marketers need to move fast. Features like drag-and-drop editing, automated design controls, and customizable templates should make high-quality content production quick, easy, and scalable.

A Revenue Content platform makes creating content seamless for all members of the marketing organization. No design skills needed.

It should also leverage the latest technology to scale this capability. Tools for increasing GTM productivity are a necessity. The platforms that excel here use AI to make creation of on-brand, high quality assets quicker and easier than ever before.

The best platforms combine a range of immersive and interactive features like video and animations and enable easy publishing and distribution.

Teams who use a revenue content platform get:

A 90% reduction in production time & costs
Options to flexibly gate content to drive leads
To publish & distribute across any channel

Personalization at scale

B2B buyers expect more. More relevance. More value. More content that speaks to their needs. That makes personalization an essential feature of a Revenue Content Platform. Done right, it can boost engagement, uplift conversion and drive repeatable revenue impact.

The key to this is scale. The right approach to personalization should empower marketers to produce 1000s of hyper-relevant content pieces in minutes, dynamically tailoring by account, industry, job role, and user behavior.

The content platforms that excel here enable this functionality across the buyer journey from top to bottom. Your TOFU assets used for lead generation and ABM through to your sales proposals and enablement assets can massively benefit from hyper-personalization.

By using personalization in this way, Revenue Content platforms enable marketers to create highly engaging content and gather actionable insights that create powerful feedback loops to drive more results over time.

Teams who use a revenue content platform can:

Create personalizations for 1000s of accounts or contacts in minutes
Personalize by any known data property
Use personalization to create unique audience journeys

Content insights & intent signals

One of the most prolific benefits of using a Revenue Content platform over static formats is the ability to generate first party intent data. This data empowers marketers with meaningful insights into the effectiveness of the content and experiences they create.

2 in 5 marketers struggle to gain insights into what content is most impactful in a buyer's journey. These insights are critical for demonstrating the business value of content but also prioritizing the creation of more content that impact buyers most.

Revenue Content platforms track known contact behaviour within the content and integrate with CRMs to build a shared source of truth about the buyer.

These intent signals can then be passed to sales for high-conversion follow ups or used to create more personalized journeys and nurture programs.

Teams who use a revenue content platform can:

Analyze 1000s of data points
Generate actionable intent data
Cross reference performance against key metrics and benchmark against best practice

Prove and scale revenue impact

Struggling to prove your content drives revenue? You’re not alone. An RCP is here to help. Unlike traditional platforms, a Revenue Content Platform links engagement data directly to pipeline, conversion rates, and deal acceleration. Knowing which assets actually influence revenue guides activities and gives marketing leaders confidence in their decision making.

Understanding how to improve content performance is key here. RCPs help marketers know how to uplift engagement, read time, conversion rates - essential insights for marketers to move the needle.

But more than that - the best platforms empower marketers to create more of what's working to scale their impact.

See the potential of creating more content on a specific topic, increasing channel adoption or expanding existing use cases. Recommendations on what content to create to pipeline and revenue outcomes are crucial to success.

Teams who use a revenue content platform get:

Evidence based recommendations on a suite of metrics
Actionable insights to accelerate pipeline and revenue
To close the gap between content and revenue