...and failure is not a good breeding ground for sales and marketing alignment
(Quite the opposite)
Metadata found…
90% of advertising dollars
on Facebook and LinkedIn were lead gen campaigns ($37M of $42M)
“Download”
was the most popular call-to-action
Average cost was $126
to get someone to download an eBook / webinar / whatever
Estimated
lead-to-win ratio is 0.3%
$37M to drive $22M
of closed-won business
…before you even factor in other CAC components
That is
rough
for everyone…
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