How have the events of the last year shaped the revenue team?
OVERVIEW
What happened to sales and marketing in 2020?
We all know the headlines about 2020 and have seen first-hand the upheaval that COVID-19 has caused. The pandemic’s arrival, and its impact on the world economy, has meant wide-ranging ramifications for the B2B industry and for sales and marketing in particular.
But what was really happening on the ground? How did COVID-19 affect B2B revenue teams in 2020 and what does it mean for 2021? We’re all aware of the major changes happening in our industry - teams working from home and the cancellation of live events being two obvious examples - but what else was going on behind the scenes? Did sales and marketing get easier or harder? Where did teams spend their events budget? How have sales teams coped with the demise of the office phone?
We decided to team up and find out for ourselves. Together, we compiled this report from over 300 professionals working in B2B revenue teams. Their answers will demonstrate how the events of 2020 shaped the sales and marketing processes in our industry and what key trends we should be aware of in 2021.
Our report will answer many of your burning questions. You’ll learn about:
Where events marketing budgets wandered off to
Where marketing budgets are heading in 2021
Whether COVID-19 affected the buyers’ time to close
What prospecting and cold outreach was like when everyone turned to Zoom
Where B2B companies found customers
And so much more. So, turn the page and let’s dive into discovering the true state of B2B sales and marketing right now! You’re definitely in for a huge surprise…
Skip to:
Alice de Courcy CMO, Cognism
Karla Rivershaw Head of Marketing, Turtl
Alex Olley Head of Revenue and Marketing/Co-Founder, Reachdesk
Andy Culligan CMO, Leadfeeder
