Where do marketers consume most of their content?
Marketers have a similar order of priority in terms of where they seek out content in comparison with sales. This is an interesting finding in itself as it shows a cross-functional consistency in content sources.
Marketers are slightly more likely to consume their content on LinkedIn than salespeople, but are around 10% more likely to use email newsletters, which is the most significant divergence between these two groups.
Marketers consume content via industry blogs (37%) and webinars (31.5%) at a similar rate to their counterparts in sales, but are less likely to do so using Slack groups or channels at 13.4% - this is 8% lower than the sales audience.
15 respondents said they use Facebook Groups, while the remainder opted for their own research, Twitter, and Instagram, the latter of which was not mentioned by any respondents in the sales audience.
