Audience

Methodology & Demographics

Methodology

This study was independently carried out by Cognism, Turtl, Reachdesk, and Leadfeeder. To create this report, custom survey questions were asked of 321 B2B professionals across the globe who work in marketing, sales, or a combination of both. The survey began in December 2020 and was completed in January 2021.

Demographics

Geographic regions

Europe: 75.4%
North America: 30.8%
Asia Pacific: 7.5%
Middle East: 5.9%
Latin America: 5.0%
Africa: 4.7%

Age range:

18 to 24: 6.2%
25 to 34: 45.8%
35 to 44: 22.4%
45 to 54: 18.1%
55+: 7.5%

Department:

Marketing: 41.7%
Sales: 32.7%
Both: 25.5%

Industry:

Computer software: 28.0%
Information Technology & Services: 24.0%
Media & Communications: 5.0%
Computer & Network Security: 3.7%
Healthcare: 3.4%
Corporate Services: 3.1%
Education: 3.1%
Finance: 3.1%
Other: 4.0%

Company Size

(Number of Employees):

1: 1.6%
2-10: 12.8%
11-50: 40.2%
51-200: 24.0%
201-500: 9.7%
501-1,000: 3.1%
1,001-5000: 3.4%
5,001-10,000: 1.9%
10,001+: 3.4%