The challenge
Life before Turtl

It wasn't glorious content production and performance back then

Formats with friction

Unpoliced content was being produced by multiple stakeholders in Canva with erratic results.

Apart from that, typos were hard to spot and downloadable PDF assets were impossible to track and update. Leigh also found Canva designs were too ubiquitous and wanted a more authentic look and feel.

Leigh wasn't just frustrated with the results, she wanted content that worked beyond the website and gave metrics the team could act on.

Which format do you typically use for your content?

PDF
Scrolling webpage
PowerPoint
Other

Campaigning for performance

With a campaign on the horizon, the race was on to find ways to maximize results and budgets.

Emma Mamo had seen Turtl used at peer charity Mind. A similar lead generation campaign saw Mind secure 147 new leads from just three social media posts, so Emma advised SAMH to give Turtl a shot.

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case study report

#1 Challenge: Mishaps and mayhem

Content creation took too long and looked wrong. SAMH needed a less clumsy process and pro results.

#2 Challenge: Unfit for purpose

Content lacked interactivity or features to lift engagement. Never mind meeting basic requirements for web reading.

#3 Challenge: Unmeasurable content

Content wasn't performing or trackable. No one could see what was truly effective.