Meanwhile, Marketing Operations is under pressure to ensure projects keep moving forward, trying to weave together platforms that won't talk to each other and teams that are busy doing their own thing.
It could be a recipe for disaster, but somehow Operations teams keep it all going (although they don't get nearly enough credit for it).
But what if tech complexity just faded away and every workflow was streamlined and optimized?
And what if you could improve marketing performance AND prove your value to the business?
Well, after reading this guide, you can!
