The problem:
Life before Turtl

How can you create tailored content without detailed insight or a centralized content source?

A fragmented approach to content production

The constantly evolving landscape of the digital marketing world poses many new challenges for marketers and marketing firms. The need to remain agile, relevant, and engaging is crucial to successfully creating content and capturing the attention of a target audience. For strategicabm, there was a lack of cohesion between the key collateral it was producing and its commercial process.

1. Time-consuming content production processes

strategicabm used various document formats, such as PDF and PowerPoint, when churning out marketing materials. Creating content across several different platforms was a laborious task and resulted in many additional steps in the commercial process, extending the sales lifecycle considerably.

2. Lack of relevant, necessary data

The use of PDF, for example, couldn't produce content analytics at a granular level, meaning the agency lacked true insight into a prospect's engagement with its content and services. Without access to this data, it was harder to make sound commercial decisions around new ideas and the relevant content to push and solidify a prospect's interest.

3. Disconnected brand perception

As an ABM agency, strategicabm positioned itself alongside the best of the best, and its disjointed content production strategy resulted in a disconnect between the professional dynamism of the agency's brand and the collateral it was sending to prospects.

strategicabm provides data-inspired account-based marketing (ABM) programs, including strategizing, consulting, training, and support, to help businesses achieve their strategic goals.

Visit their website