The solution:
Life with Turtl

Highly personalized content and data-driven strategies, with a cutting-edge brand image

Overcoming hurdles one feature at a time

Over the past year, since engaging Turtl, strategicabm has taken its time to really explore the uses of the scientifically-better content platform, and has reaped the benefits of a more seamless content production process.

Better insight + better content = better outcomes

Turtl's analytics engine enables the agency to deep dive into the engagement level of its audience, including which types and topics of content are the most popular through read rates and length of stay on any given page. This invaluable data then helps inform the production of even better content. Plus, now that strategicabm (including the Sales team) can track a reader's journey through a document to understand their key points of interest, the agency can curate truly tailored follow-up strategies to drive better outcomes.

Personalized content on the fly

No longer spreading its resources across several content formats, strategicabm has streamlined its content production procedure right down which, in turn, expedites the commercial process. The ease-of-use when working in Turtl's platform to create content also means that anybody in the agency with a keen eye for detail (marketer or otherwise!) can design and deliver amazing, on-brand, and personalized content quickly.

Innovative agency, original content

It's a competitive market out there and strategicabm didn't want its content to be drowned out in a sea of collateral. The agency is always looking for new ways to do things which aligns with, and has been amplified by, Turtl. Since using Turtl technology, the agency has been recognized by prospects for the way it presents itself and its ability to push the boundaries of ABM content.

Optimizing metrics with integrations

strategicabm doesn't favor gated content on its website, so an important part of how the agency communicates with its market (and a key metric!) is through Drift. Integrating Drift and Turtl so the platforms work in harmony was a straightforward venture and now the agency can enjoy optimized engagement metrics.

How strategicabm has furthered its use of Turtl ➜

With Turtl, strategicabm are pushing the boundaries of ABM content

I've had lots of direct messages and conversations as part of the sales process where people have said that they really love what we're doing, that they haven't really seen it before, that it's a very novel approach."

Declan Mulkeen, CMO at strategicabm

Initially, the use of Turtl was rolled out across strategicabm's Marketing department to produce powerful collateral and improve audience engagement rates.

Not only has the agency recognized the benefits of Turtl for its own internal use, but after exposing new clients to the content format during strategicabm's onboarding prospect, their prospects have expressed interest in Turtl too.

DASHDOT TURTL DOC RESULTS 2022	FEB	MAR	APR
Avg. bounce rate	25%	18%	15%

Now that Declan has gathered the supporting data to make a successful business case, the agency offers Turtl Docs as a solution to clients developing ABM campaigns, sales proposals, and onboarding documentation for new hires.

Key content pieces include:

ABM playbook
Strategy Roadmap
DashDot (a monthly newsletter)

Content with and without Turtl

Explore what strategicabm has used Turtl to create ➜

Core ABM Playbook

This playbook is a popular piece of content for strategicabm and divulges the agency's best practices and 8-step approach to both win and retain major accounts. In addition, the playbook explores how to successfully develop and implement an engaging ABM strategy.

As the highest performing Turtl Doc for Declan, the agency has already released a couple of versions of this playbook, but perhaps there's another new release on the horizon...

DashDot Newsletter

strategicabm used Turtl to design, develop, and launch DashDot; a monthly exploration of all things account-based, from strategy to sales, and marketing to engagement.

Using Turtl's advanced analytics capabilities, strategicabm can see their unique readers are 5x more than their newsletter subscribers, so having content that the business and its recipients can share is helping DashDot go far. Reads increased 119% and readers rose by 120% between the first and second releases. By adapting to March's data, April saw higher read times with 2 minutes and 56 seconds on average.

ABM Lunch and Learn

By deploying the Turtl platform's ability to efficiently personalize content at scale, stategicabm's ABM Lunch and Learn workshops are growing in popularity. To support engagement rates, Declan's team produces personalized ABM strategy roadmaps for every single attendee. These highly tailored documents encompass the challenges and needs of every attendee, as well as individualized solutions.

In the past 18 months, the agency has hosted over 200 successful workshops.

What's next for strategicabm? ➜