The easy answer is "don't cut the marketing budget" since research has shown the benefits of maintaining marketing spend in a recession. However, it's likely that all departments can, and should, identify efficiency savings.
Content production consumes an ever increasing proportion of marketing time and budgets. Yet it's a process that can be significantly streamlined with the technologies that exist today.
Creating and distributing high-quality documents usually requires a myriad of stages and skills, such as copy, design, development, and compliance.