The cost of content is determined by the number of documents created, how long each one takes to produce and who is involved in its production. For documents produced by client-facing teams, such as sales proposals or QBR documents, a key factor is the size of the team. Costs can also vary depending on whether this is done in-house or by an agency.
For the calculation, we’ve assumed production costs relate to digital documents. The cost of printing and distributing printed materials is also an obvious expense to reduce, given the advantages digital documents offer to the reader and businesses.