The internal spread of Turtl
With both colleagues and competitors using Turtl instead of PDF, the value of the tool and format was impossible for institutional marketing at T. Rowe Price to ignore
Catherine Carmen, Institutional Marketing Manager, was introduced to Turtl via her colleagues in the EMEA team, who had adopted the tool to create and publish ebooks, and was intrigued by the possibilities.
Carmen was particularly impressed by the use of imagery and interactivity in what were otherwise very content-heavy pieces. She saw the Turtl format as far more engaging than traditional formats and a huge departure from the content the business normally served to customers.
The team also discovered competitors were already leveraging the tool, which gave them the final push needed to adopt Turtl themselves. T. Rowe Price moved forward with the Turtl platform in December 2018.
T. Rowe Price is an American publicly owned global asset management firm headqurtered in Baltimore
