Results
At a glance
Improved read times, better conversion rate, thousands of leads generated, and more meetings booked
Visually appealing and interactive content drives a much deeper level of engagement.
Psychology-led format and interactive features encourage readers to engage with CTAs.
Using Turtl eBooks as part of a regular email campaign resulted in a high volume of leads over 2 months.
Turtl's analytics suite fed reader-specific data back into Telenet's tech stack, allowing for the creation of highly personalized and relevant content.
Audience insights and a personalized approach facilitated a segmentation strategy focused on buyer-specific needs.
We needed to stop using small solutions for big challenges.