Overview:
The story in a nutshell

Telenet and Leadfabric built a content feedback loop that puts customers in focus

The story in a nutshell

In early 2021, Belgian telecom provider Telenet teamed up with Turtl and LeadFabric to take on a new challenge - showcasing their offerings to a rapidly emerging customer segment.

Huge increases in the need for high-bandwidth internet for small businesses and home offices created by the pandemic posed a unique opportunity for Telenet. These "SoHo" customers are demographically diverse, and varied in their needs. Creating engaging, personalized content for all of them required a robust MarTech solution.

Turtl and Leadfabric joined forces, not just to create great content for customers, but to put that content to work - using it to directly implement a complex segmentation strategy, built on the back of Turtl's powerful Public Personalization functionality.

Telenet is the largest telecom provider in Belgium. Their solutions support every organization with digital challenges, from small entrepreneurs to big enterprises.

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