Challenges and objectives:
Meeting readers more than halfway

Closing the gap in the content marketing workflow

Creating a content + strategy feedback loop

Kaat Wuyts, Head of Consulting - BeNeLux & France at LeadFabric turned to Turtl.

Turtl's ability to produce personalized content at scale, improve engagement, and generate customer insights while reducing production costs was exactly what Telenet needed.

1. Fill the "content gap" in the MarTech stack

How can we drive deeper and longer content engagement through digital-first content?

2. Use content to directly inform segmentation strategy

Can content itself be used to meaningfully segment customers?

3. Create a 360° view of content performance

How can we improve our content through analysis of reader behavior?

4. Personalize content for buyer-specific needs - at scale

How can we make sure that customers and prospects are reading the right content for them?