A powerful content feedback loop
By combining highly engaging content with powerful analytics and integrations that Turtl provides, Telenet and Leadfabric were able to drive impressive engagement during this campaign.
Most impressively, utilizing Turtl e-books over regular email campaigns saw 4x more meetings booked and 10x more subscriptions gained. Bounce rates dropped and more readers engaged with the full document (Turtl's criteria for conversion).
Furthermore, data collected from each reader's behavior was then fed back into Telenet's tech stack to support their robust segmentation strategy.
The performance results speak for themselves, proving interactive content provides actionable audience insights for future personalization and targeting initiatives.
Performance
