From the survey results provided, it is clear that law firms are still using the same formats for distributing thought leadership and other marketing materials as they were 10 or 15 years ago. At the same time, these firms are wrestling with the problems that these forms of distribution bring.
Rigid templates designed to ensure brand consistency lead to brand dilution, and poor measurability of the impact and effectiveness of thought leadership publications leads to an uphill battle to get partners to agree to future pieces of work.
However, the biggest impediments to new thought leadership projects came from time constraints in researching and writing new pieces alongside securing the time and commitment from partners.
These results suggest that thought leadership is recognized as an important aspect of business development but the teams responsible for these projects are looking for ways to speed up the creation and delivery process. At the same time, they are seeking far better engagement metrics to help engage partners in future projects.
Furthermore, the appetite for change away from standard templates, long scroll web pages and large PDF documents reaches beyond the thought leadership and other marketing collateral into the more tangible client pitch activities that the business development and marketing teams are tasked with delivering.
This all suggests that the legal sector is not just open to change but is craving change which will be driven by access to the appropriate tools for getting the job done quickly and efficiently.
Please contact Turtl for information on the tools that can help deliver client content and measure client engagement.
Create premium interactive content without the need for design or coding skills, and track engagement in detail with Turtl.