About this booklet: Contributors & data suppliers

About this booklet:
Contributors & data suppliers

Martin Vinter
Martin is the Managing Director of Media in the UK for Ebiquity. He has held various specialist, client and leadership roles at three of the ‘big six’ holding groups as well as independent agencies. At Ebiquity, Martin stewards a team of more than 50 media consultants, delivering market-leading solutions to over 200 UK advertisers, including media investment optimisation and helping clients develop effective media management models.

Mike Follett
Mike is one of the founders of Lumen, the leading attention technology company. Lumen’s eye tracking software enables publishers, advertisers and agencies to understand the reality of attention to advertising and content across all forms of digital media. Mike began his career in advertising, working for DDB in London, New York and Mumbai, before starting Lumen in 2013. Mike holds degrees from Oxford University and Imperial College London.

Dan White
Dan White is a hybrid of marketing guru and illustrator. His best-selling book ‘The Smart Marketing Book’ has captured the imagination of the marketing world thanks to its ingenious frameworks and visual metaphors. These, and many more, can be found at smartmarkting.me.

Yan Liu
Yan is the CEO and Co-founder of TVision, the only company which measures individual viewer attention to both TV content and ads. Yan founded TVision while earning his MBA at MIT. Prior to TVision, Yan started and managed Yo-ren, a leading digital marketing agency in China and also worked at McKinsey in Tokyo. He has an MBA from the Massachusetts Institute of Technology (MIT), and a Bachelor of Industrial Engineering from the Tokyo Institute of Technology.