Introduction and foreword by Martin Vinter, Ebiquity
1. What is attention? 2. Measuring attention 3. How Lumen and TVision measure attention 4. The Attention Funnel 5. Differences across media 6. The cost of attention 7. Different attention strategies 8. The value of attention: recall 9. The value of attention: sales 10. Publishers and the ‘ecology of attention’ 11. Advertisers and an unfair share of attention 12. How much attention is there in the world?
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