From improved UX to increased engagement and subscriptions
50% uplift in reach compared to a similar campaign run earlier in the year
A significant uplift in subscriptions vs previous campaigns
New user experience across all devices helped The Economist showcase content more effectively and increase reader engagement to drive sampling and purchase. With Turtl The Economist created a new content product - article hubs.
Turtl enhanced agility through the ability to create and share content in house and fast. The easy to use editor and publish tools combined with real-time analytics allowed almost instant reviews of what content was being consumed. This combination of features allowed the team to update content real time to drive performance improvements.
Over the past year, the Economist's marketing team has developed an award winning content engagement strategy using Turtl as a dynamic content sampling tool, creating a new content sampling product - 'digital content hubs'.
Turtl has also helped drive record breaking results in engagement and lead capture.
Following the initial successes, The Economist have extended use of Turtl.
Broad ranging analysis in newsletter overview