Senior Creative Designer Twogether
We chatted to Dan Forsyth, Senior Creative Designer at Twogether, about getting inspired, coming to Turtl from other design software, and applying key design principles.
I’m a senior creative at Twogether, which involves a lot of design work. At Twogether, we’ve got an extensive technology-based client base, spanning the likes of O2 and Lenovo. As a senior design team member, I oversee and get hands-on with a range of design projects.
One or two of our clients started to look at Turtl to help them reach their client base in the most effective way possible. Our design teams straightaway got on board with the platform to see how we could offer it to our clients. Once it’s given as a proposition or tool to the clients, they want to experiment with it and see how successful it is at engaging their customer base.
The principles of design are the same whatever tool you’re using. In Turtl, you’re just adjusting these principles to fit the platform. With our work in Turtl, we still have art directors who come up with an overarching theme - that comes through the imagery and getting the branding and the framework right. Once you’ve got those mechanics right, you have scope for some freedom. At the end, you get a polished product.
The main thing is spacing out your content. There was a lot of content on some of the ebooks we worked on, and it was about laying that out in the most engaging way possible. You have to accept that sometimes content needs to be spread out over more than one page, and you need to find those natural breaks and pauses. If you’ve got too much content on the page, that’s not going to be great from a user experience or engagement point of view.
The design team invested a lot of time early on to make sure the templates we use in Turtl are on-brand and in line with the other resources we produce for our clients. These made it easier to pull out text and keep designs consistent.
When I first started using the platform, I came across a couple of examples from other companies who had used Turtl. I saw the way these were constructed with a huge amount of interactivity and involvement. I found a lot of inspiration from these - I could see how the product can be really useful and engaging. It’s also a really nice way of sending content out - especially in the working from home, remote scenario many of us find ourselves in now. Look for some examples to inspire you to use the tool - this helps you learn the best way of using it and getting the most out of it.