Turtl's Kate Terry caught up with James McFadzean, Talent and Learning Project Manager at Nestlé, to discuss the importance of content marketing in building an employer brand. This discussion was originally broadcast during Recfest 2020, and they covered:
- How to improve (and create a positive) experience with your employer brand
- How to attract more qualified candidates to your pipeline and keep them engaged
- How to use content marketing to make that happen