Author: Kate Terry
Personalization done well can be a huge asset to ABM teams, particularly as we can’t rely on in-person events and meetings right now. Amy Hall, Global ABM Manager at Hitachi Vantara, Declan Mulkeen, CMO at Strategic IC, and Karla Rivershaw, Head of Marketing at Turtl, discuss the case for ABM personalization and how to tackle challenges to success at scale.