The case for change:
Why law firms need a fresh approach to maximize the value of their content
Date: Wednesday 4th March 2020
Time: 02:00 PM Europe/London
Hosted by: Barney O'Kelly, Founder of Hagen Comms, and Andrew Frater, Content Marketing Consultant at Turtl
The 2008 financial crisis forced law firms to rethink their operational models and look deeper for efficiency gains, while their clients squeezed further on price. Additionally, firms need to find new ways to engage with prospects in a highly competitive market. While the focus has been on delivering efficiencies to the legal process, the most successful law firms leave no stone untouched, including their business and marketing capabilities. Join Andrew Frater and Barney O'Kelly as they take a look at our exclusive report - The case for change - a survey of marketers at the top 200 leading law firms to uncover the barriers and enablers for marketing success
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