Recommended by: Rand Fishkin, Founder of SparkToro
We know from psychological studies that the human brain is wired for story. Therefore, storytelling is a tool that all marketers should be utilizing.
In Stories that Stick, Hall discusses the four unique stories that marketers can use to inform, illuminate, and inspire an audience. These consist of the Value Story, the Founder Story, the Purpose Story, and the Customer Story.
Hall’s book offers actionable takeaways for readers and will leave you feeling inspired to tell your organization’s story.