ABM Experts on Content Insight: How to Prove Marketing Value and Close More Deals
Date: Wednesday 29th January 2020
Time: 03:00 PM Europe/London
Hosted by: Dorothea Gosling, Director, Marketing Programs, Pursuits & ABM, DXC;
Kate Owen, Director of Industry and Key Account Marketing, Capita;
Karla Rivershaw, Head of Marketing, Turtl
A recent study by Forrester Consulting on behalf of Turtl revealed that marketing at B2B firms is not always seen as a core driver of business.
In this webinar, we’ll talk with two leading ABM experts to explore the importance of marketing insight in the buyer journey, how to gain much more, and the perceived versus actual clout that marketing currently has within its organization.
Sign up here