10. Manage and groom that ecosystem
Quality isn’t static. Once you send content out into the world, you are far from done with it. It needs to be monitored, reviewed, assessed, and improved over time – assuming you want to see the most value from it. If something stops being relevant or falls out of line with the brand somehow then it could need removing full stop. Regular content audits and updates are critical for staying on top of the quality of vast libraries of content used by enterprises, and it can be a full-time job. If you’ve not done an audit in a while, you could easily uncover some hidden gems that are just in need of a quick polish!
Want to learn more about how to power up your content operations? Sign up to our free Turtl Academy course on exactly that. Check it out.