Key Accounts Manager Ei
We chatted to Jack Sampson, Key Accounts Manager at Ei, on using Turtl to bring analytical reports to life, getting up to speed with using the platform, and making the most out of analytics.
We are a media and marketing consultancy. We advise B2B marketers and support them in making smarter, more informed decisions when selecting go-to-market activities, building content propositions, or sales enablement strategies to engage niche B2B audiences. So a lot of the work we do is quite analytical. We switched over to using Turtl in order to bring our analytical research to life.
We were using Word previously for all our reporting, so, having the option to put in different colored feature boxes and images that pop out in Turtl has really brought that research to life and helped our presentations. Video in particular has been very powerful for us recently.
The one thing I would say is that Turtl is intuitive as a platform. I personally found it quite easy to pick up. Looking at things in The Egg is really helpful to get inspiration. You can pick up little things like how many columns to put in your Immerse pages, or how to overlay feature boxes on top of images. Design things like that can really bring the content to life and make the experience of reading the report much more dynamic for the client. Coming from something like Word, there can be more to learn, but there's a lot out there that can help you make use of all the platform's capabilities.
The way in which we work is that we send the reports over to our clients, and then we have anything from a panic-inducing six hours, or about a week to wait until we have a workshop meeting with the client.
We send over the report knowing that there’s a lot of detail to get through, but in using Turtl we can monitor how someone interacts with the report and where they’ve spent their time. It's really useful to see how much or how little someone's got through it beforehand so you can better prepare.
It's interesting seeing where they spent their time in the document as well, so which section they spent less time on and which they were the most engaged with. This means we can tailor our response: if we know that someone's not spent time on a particular campaign idea we say "right; we've got a job to do here making this work."
I remember some good advice from an early Egg I read a few years ago: use white space. I think there's a temptation to have reams and reams of text, and it's important not to be afraid of white space and using that to break up your Immerse pages. That's something that I would really encourage people to keep in mind when using Turtl.