Marketing Operations is an essential business function that supports the sales and marketing life-cycle. Many assume the latest MarTech makes things easier, but the tech stack complexities can cause big headaches.
Under pressure to ensure projects move forward, Marketing Operations try to weave together platforms that won't talk to each other and teams that are busy doing their own thing. It could be a recipe for disaster.
But, what if tech complexity faded away and every workflow was streamlined and optimized? What if you could improve marketing performance and improve your value to the business? In this guide, you will learn how. ➜