Let Turtl do the talking
There are big changes happening in the world of recruitment and if you're not aware of them - you should be!
Advertising a job used to be like fishing: you cast out your job ad on some website and waited for the fish to bite. Now, with a global shortage of candidates, it's a lot more like hunting, and marketing is the weapon of choice.
Among recruiters across the world, the increase in recruitment marketing is changing the role of recruiter from a more traditional HR role to that of a marketer. New roles such as "Employment Brand Specialist" are emerging and recruitment candidates are being treated more like consumers in a B2C marketing relationship.
Not only do recruiters have to create job postings that candidates will actually want to read, but they also need to build their reputation and stand out from their competitors, and maintain engagement all the way through the recruitment process. Losing a candidate at a late stage can be very damaging to recruitment teams, so marketing goes far beyond the initial job offer.
Unless you know your way around a crystal ball and a tarot deck, it's virtually impossible to accurately read a candidate's behaviour and predict their decisions without data and analytics software. Recruiters have to adopt marketing practices and measure interaction with their candidates if they want to stay relevant in their industry.
Have you ever had to try and find your friends at a concert after coming back from the bathroom? Almost impossible, right? That's pretty much what it's like for a recruiter these days.
Thought leadership content can be the key ingredient for companies to build the credibility they need to engage better with their candidates. A Turtl story can help a company, team, leader, or role stand out from an extremely oversaturated market with interactive imagery, video, polls, and more.
Turtl also allows you to see who is interacting with your content, which gives you the ultimate insight into how best to engage with your target audience. By reading individual engagement, you can see whether or not a candidate is genuinely interested in a position or not, when their interest dips, and when they might need a little extra attention to keep a hold of them. This allows you to see early signs of potential drop out and reduce risk in the 'danger' period where a runaway candidate harms the recruiter!
External recruiters can use Turtl throughout the entire recruitment process. Turtl is a multi-purpose tool with innovative technology that allows recruiters to differentiate themselves when pitching for new clients, create super engaging content, and provide comprehensive analytics for pivotal insight from start to finish.