Graphics and Visual Designer LeadFabric
We caught up with Lotte Haesendonck, Graphic and Visual Designer at LeadFabric, on coming to Turtl from a design background, staying consistent visually across documents, and learning tips and tricks from Turtl's own content creation team.
I’m a graphic designer at LeadFabric; we’re a consultancy/agency. We specialize in sales and marketing technology and work with B2B organizations. Lately, we’ve established a creative arm because customers often want a creative spin on the technology part.
My job is to create digital designs for clients and advise on best practices and how to best approach customers through design - all with the intention of helping them to make effective marketing campaigns.
I also work for our own brand. I maintain the identity of LeadFabric, and I try to make sure our brand is consistent, whether it’s in targeting ads or social media. Every channel really needs to be on point, and that’s what I take care of.
We started using Turtl because we could really see how our clients could benefit. They have a lot of content, and they have a lot of stories to share. We chose Turtl because we wanted a medium for that which is unique.
All the brand assets are already in Turtl. That means that the brand identity is immediately there; you don’t have to start from zero each time. Because of that, it’s a lot easier to stay consistent and on-brand.
I design a lot of images in InDesign, and I just export the image and use it in Turtl. That way, in Turtl, all the content is pinned, and I can add in images the way I want to - that’s the way I really like to use Turtl.
I also often send an email to Alice - one of Turtl’s content designers - to ask if she has any ideas or tips and tricks she can share with me. She’s always happy to help, which is great.
I like using the feature tool. You can use it in a number of ways - you can put text in it, use it to make a colored background, and use it as white space to divide the page. But you can also hide things behind it for the mobile version of your content. That was a real hack for me, and that’s something I’m using each time.
The ‘Shift of B2B Marketing in 2021’ piece. It features Nick Mason, CEO at Turtl, alongside Jeremy Bloom, CEO at Integrate, and David Cancel, CEO at Drift.
It’s my favorite because the content is so accurate. It’s so inspiring to hear what great minds have to say about the future of B2B Marketing. A lot of things have shifted the past year and just like them we try to stay on track with all these changes.
It really helped me to check the Turtl website and see examples from other companies. You can see how they make use of three columns or five columns or how much white space they use. That was so useful to see what was possible and definitely helped me.