Demand marketers are currently facing a crisis; ungate content to improve buyer experience and remove friction, but risk turning off an important data source for retargeting, nurture, and lead generation.
But when demand generation marketing is done well, gating is part of a value-led content ecosystem and leads are enriched by other insights beyond the gate.
This guide will dive into ways that demand marketers can find the balance between predictable lead generation and frictionless demand generation, nurture and qualify leads with enriched insights, and ultimately drive more high velocity pipeline. Click to dive in ➜