What happens when there's an events-shaped hole in your pipeline? With the mass cancellation of countless large scale conferences and tradeshows, this question is at the forefront of sales and marketing leaders' minds.
But it's not all doom and gloom. While the COVID-19 crisis is forcing many to work remotely and call off events, there are ways of getting creative with your strategy to make up for the lost pipeline. We've created a guide that includes eventless strategies, remote lead gen tactics, and ways to build-up customer relations - even when we're all working from home.