Jamie Rogers, Communications Manager at ATG
I am particularly fond of the chart integration feature on the immerse pages, and the way you can set charts up to take up a little bit of space, but then be able to set them to ‘zoom in’ for a full view of a particular piece of content.
Coming from using PowerPoint almost exclusively for our content, it was always hard to create graphics that included all the information we needed to share while only taking up a little bit of space. The chart integration feature opened my eyes to the other platforms I could utilize to build even more content, and it’s awesome that you can present the info without taking up the entire page.
We’ve started using the platform for our bi-monthly newsletter that we send to our entire franchise network (we have offices/franchises in 139 countries worldwide), marketing materials we can utilize and send to prospects, sales presentations, and informational distribution to all our audiences.
Our regular email campaigns don’t seem to have a lot of interaction, clicks, or opens. They’re long and text-heavy so I’m sure users don’t actually read all the material, and there are so many important updates that we need to disseminate to clients, employees, and to our industry.
Turtl is dynamic and allows for so much more interaction. Putting the information into Turtl keeps the user engaged so we can be sure (and track via the analytics) that all the information is being at least looked at. Practically every single business and news outlet is sending/posting updates concerning this pandemic so we’re able to filter through that for our audiences (clients, employees, and anyone else in our industry) and ensure the important messages and information are all in one piece of content. And the Turtl platform presents this information in a very different and engaging way than what I’ve seen from any other business right now.
Take a look at ATG's content in action:
Honestly, I’m proud of every piece I’ve put together so far but every time I make a new story it becomes my favorite since I feel like I’m mastering the platform a little more with every piece of content. We recently utilized Turtl for a sales presentation for the first time (instead of using the standard PowerPoint) and I’m very proud of that. The Turtl platform made the presentation so much more dynamic and engaging, and set us apart since no other companies (in our industry, that I know of) are doing their presentations like this.
Depending on the piece and who the specific audience is that I’m targeting I’ll modify how I look at the analytics. For a piece like the Coronavirus Update, it has been most important to see the number of readers, sign-ups, and shares.
That piece was meant to be distributed across all our platforms and hopefully engage potential customers and other industry personnel outside of our company so it’s really awesome and encouraging to see the number of shares. With a piece like our Franchise Newsletter, we focus more on the number of readers and average read time since we want to see if all of our Franchisees are engaging with the material and spending a reasonable amount of time reviewing it. If they aren’t then we can modify our outreach strategy and/or modify the actual content.
My advice would be to jump in and just start building content. The more you interact with the platform the more you’re able to master it. The more stories you build the more you’re able to modify your creation techniques and distribution strategies. It’s a really amazing tool that’s becoming a cornerstone for our marketing initiatives in every way.