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How personalization can help to grow revenues and increase marketing efficiency
When: Wednesday, 3rd June 2020 @ 7 PM GMT / 2 PM EST Who: Nick Mason – CEO and Founder at Turtl Jason Smith – Deputy Lead Data Exchange at Experian Stephanie Stahl – General Manager at Content Marketing Institute
Personalization is all around us, turning a world overflowing with information into a curated experience for each and every one of us. The marketers doing it successfully today have seen the power of personalization to deliver world-class experiences and deliver value back to the business.
But despite its power, marketers often run into barriers and pitfalls when adopting personalization. In this webinar, we'll lay out exactly what personalization means for marketers today and how to launch a successful strategy.
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How to drive revenue growth and customer loyalty at scale
When: 17th June 2020 @ 2PM ET / 11AM PT Who: Shirin Oreizy – Founder and President at Next Step Nick Mason – CEO & Founder at Turtl Melissa Ward – Managing Editor at Target Marketing
Shirin Oreizy, Founder and President of Next Step and Nick Mason, CEO and Founder of Turtl will explore the psychological underpinnings of personalization: why it is so hard to ignore, the psychological levers it taps into, and the behaviors that personalization can encourage. Ultimately, learn why personalization at scale can help marketers effectively build relationships, driving revenue growth and customer loyalty.