How Amazon Ads use Turtl to localize their content
With the support of Turtl’s intuitive platform and hands-on customer success team, Amazon Ads was able to deliver to their advertisers a customized, mobile-optimized experience, localized into 9 languages.
Amazon Ads wanted to create content experiences that provide customers with the most relevant insights and information about the advertising solutions available for promoting their products in Amazon’s store during the holiday season, and tailor these experiences to six key audiences. They had previously leveraged PDFs for long-form content development, but knew they could provide a better experience for their advertising customers.
Amazon Ads adopted Turtl’s cloud-based Enterprise Content Automation Platform to create beautifully designed, long-form interactive content which can be tailored to different audiences. Turtl’s analytics also unlocked the ability to understand what content is meaningful to the readers by providing previously unavailable engagement metrics.
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