Community Brands first started implementing Turtl in 2020 in an effort to get everyone involved in content creation and asset management, minimizing bottlenecks and increasing skill sharing.
The team found that by using their new-found analytics, they could change content priorities and presentation based on reader behaviour.
Plus, Turtl Docs as online hosted media could be easily shared, updated in real-time, atomized for distribution, and automatically distinguishes between pages for pointing readers to specific sections.
However, after adding personalization to the mix, the charity's read times rose from 2 minutes to 4 minutes 42 seconds, and their already decent bounce rate of 33% dropped to 15%! Ready to read more?