Why it's time to tell your coworkers to ditch the PDF
Turtl commissioned Lumen Research to conduct a study that took the same piece of content and compared how readers engaged and interpreted that content based on a variety of formats: PDF desktop, Turtl Doc desktop, and Turtl Doc mobile.
The researchers found that Turtl not only dramatically improves reader engagement on desktop and mobile, but also results in better content and brand perception. We couldn't have said it better ourselves 🙌
Read the research in full:
more time spent engaging with Turtl on desktop versus the PDF
more time spent engaging with Turtl on mobile versus the PDF
more readers perceived the brand in a positive light
engagement lost when using PDF vs Turtl