The facts about emotions in B2B decision-making
Consider how emotions in B2B decision-making
can work for you, not against you.
The overall science behind how B2B and B2C buyers experience emotion is the same. People will often narrow down their selections based on gut feelings and justify them later with rationale. Ultimately, we need to remember that B2B customers are human too.
The best way to give yourself an edge over the competition is with emotions. It’s the critical component for building a powerful, trustworthy brand. Aim to provide your customers with great experiences at every point. As a result, you’ll gain a more loyal following over other businesses solely focusing on boring facts.
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