The results50% more engagement in Turtl vs webpages

Plus reader insights, glowing feedback, and a surprising discovery

Enter Empower

Empower is The Marketing Society's digital publication created with Turtl. Here's what happened when they joined the digital revolution.

1. New insights

The new digital publication created in Turtl didn't just entertain readers, it also gave The Marketing Society new insights into their audience. They could suddenly see where their most active readers lived across the world, revealing geographical growth opportunities for membership. Individual reader tracking also revealed the unique content interests of their members, an insight that has helped their account managers nurture existing relationships.

2. Faster production times

The print journal Market Leader needed an editor, a designer, and an entire publishing company to produce one issue. By comparison, Michael Piggott, the editor of Empower, can create, publish, and distribute each monthly issue on his own using Turtl.

3. Glowing feedback

Reactions to Empower have been really positive, highlighting the navigation, visuals, and reading experience. It's opened up conversations with The Marketing Society's members on the outdatedness of the PDF for content distribution and set them apart as an innovative marketing thought leader.

I sent the latest issue to one of our global agency contacts and they thought it was fantastic. They were really keen to find out how we'd created it.

Michael Piggott, Editor, The Marketing Society

Putting Turtl to the test

As print has no analytics or engagement data to compare with Turtl's performance metrics, Michael wanted to run his own experiment. He posted the same content pieces from Empower on the new website in a standard scroll-to-read format to truly test the impact of Turtl. Here's what he found:

6 minutes

average read time in Turtl

4 minutes

average read time on the website

When people engage with content on websites, they often visit, read one thing, and bounce. Turtl's format brings content to life and encourages readers to stick around for longer.