You don't need to be a neuroscientist to understand people
As the role of the salesperson continues to change, becoming more of an educator or advisor, it's essential that your sales proposals similarly evolve. By understanding some of the cognitive science behind how people are wired to engage with materials and make decisions, you can create a proposal that helps people truly understand how your solution can help solve their problems. Let's remind ourselves:
We are a fundamentally visual species. Proposals that incorporate imagery, video, and infographics help people remember you and increase your persuasive powers.
The brain is bombarded with information constantly. If you make sure the content of your proposal is custom-tailored to its reader, the brain will more easily allow your argument past its complex filtering system.
The medium really is the message. Even if the visuals and content of your proposal are perfect, your proposal will be let down by the linear formats most salespeople are using today. Move ahead of the curve and embrace an interactive format that puts the reading experience back in control of the reader
If you're interested in how Turtl helps salespeople who are ready to embrace change, check us out here. Or, you can get in touch here.