Because our current approach can’t close it. There’s no clear path between your content investments and revenue growth. No insights to fuel performance. With the content itself slow to produce and costly as hell.
Without a reliable way to show (and grow) what a fat slice of content marketing spend does (or doesn’t do)—with facts and data, not bluff and bluster—even the smartest, most-experienced marketers are at risk of going under.
Why? We live in an information age, where guesswork is no longer enough (and if we’re honest, it never was). All high-priced gambles have a shelf life. And, maybe most scary of all, marketing leaders are now on the hook.
The ask is simple, if scary: close the revenue gap, or the
door behind you.
