IT'S...
REVENUE CONTENT

A fast-acting, long-lasting, all-in-one painkiller, revenue content is scientifically proven to close the revenue gap.

Yes, really. Paired with the right platform, you can now create, personalize, analyze and optimize content that unlocks revenue—right across your buyer journey.

And the reach of this is legit extraordinary. Fueling your entire go-to-market strategy, to create a flywheel of revenue success that keeps on learning, earning, and improving over time.

The question is: how?

It’s a great Q. Important, too. So let’s break it down.

Now, we can we can easily identify new revenue opportunities and leads which are then passed to our sales team. This provides tangible ROI and clear visibility over what impact content is having on the bottom line.

Lauren Fitzgerald, Senior Strategist, Nielsen

CREATE

Using suitably next-level AI, the right revenue content platform will help you make better content, faster.

Ready to tag-in throughout production—from ideas to distribution—it can generate ready-made brand templates, widgets, social cards and so much more.

How much exactly? Some 50+ types of interactive content, at any (or every!) step of the buyer journey. Not only that, the tech can sit neatly alongside your existing CRM, making the whole thing as easy as it is effective.

Best of all, by automating the long and arduous parts of content production, a revenue content platform lets marketing teams reclaim more time for what matters.

PERSONALIZE

So you’ve got your 50+ kinds of interactive content. Imagine if you could then tailor them—to have thousands of unique conversations, in minutes. Ta-da! Now you can.

Pick a platform with an inbuilt personalization engine,
and you’re basically free to play Poseidon with the buyer journey. Not in a vengeful, storms and tsunamis way. More egalitarian—where everyone gets what they need.

By harnessing the data you already own, you can drive deep customization at scale. Fully adjustable and repeatable, this makes every audience journey an awesome one-off.

Get it right, and you’ll make each budding buyer feel special (because they are special), and also boost performance.

ANALYZE

Time to get sci-fi.

Once you’ve created and customized a suite of world-shaking content, your revenue platform can then offer up a loot box of insights—from each individual person who engages with it—to ignite action.

Mixing audience and behavioral data with super-detailed performance info, AI can cross-ref your content with industry benchmarks, to precisely pinpoint what spins the propellers of your buyer.

That’s not all. The intent data that comes out is so reliable that you can feed it into lead scoring models—to grow pipeline, and revenue, in tandem.

OPTIMIZE

Behold, the promised land. A place where marketing doesn’t step away from talk about revenue, but runs it.

By this stage, your trusty tech solution has armed you with stacks of evidence-based advice, built from over 70 billion data points. This gives you everything you need to continually optimize and improve productivity, grow pipeline and run revenue.

At last, you’ve swapped guesswork for granular insights, are fully able to track the EXACT impact of your marketing efforts and, yes, built a blessed bridge between content spend and revenue. You get the CFO off your back and you sleep soundly at night.

The revenue gap no longer exists. It’s closed, gone, extinct.

End of story? No no, it’s only the start. As it would be a shame to bury the very, very best bit…

Your self-driving, 100% sustainable, revenue content flywheel.

The more you use your revenue content platform, the more AI, machine learning and human ingenuity unites. Data goes in, insights emerge, and with each new spin the process gets smarter, better, more optimized.

You get pro-active recommendations on where to invest to continuously drive results up and to the right.

So strap in, because as time ticks on you can expect even greater content, chuffed-to-bits buyers, more focused strategy, and yet more revenue for your business.