What research shows about influencer marketing and thought leadership
of business decision-makers start their buying process by looking for the opinions of industry experts (influencers) and peers (source)
higher sales ROI is seen from influencer marketing content than paid media (source)
is generated for every $1 invested in influencer marketing on average (source)
Brands underestimate the impact of thought leadership on trust and reputation:
agree that thought leadership is one of the best ways to assess the caliber of thinking an organization has to offer
business decision-makers said thought leadership has directly led them to award business to an organization
said one of the most critical factors for their engagement with thought leadership is the relevance of the topic to their current work
Source: Edelman-Linkedin
