What drives people away and how technology is expected to help
Q: Which of the following would stop you from doing business with a company?
of consumers stop interacting with a brand they love after one bad experience
say most interactions with brands are overly complex
Sources: PwC, 2018/2019, OpenMarket 2019
Sources: OpenMarket 2019, IBM 2019
Source: PwC, 2018
Source: PWC, 2018
