When you signed up for this course, you took a step towards creating content that gets read, not just published.
As marketers, now more than ever, it is important to improve and prove the value of our content.
If you apply these learnings to your content now, you can more effectively build relationships with people who will buy from you.
Similarly, it is more important than ever to prove the link between content and ROI via content data, and provide insight into the digital buyer journey.
Use the metrics and data tools from the course to level up your impact and clout within your organization.
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Dig into original research and insights
Now get out there and keep creating - and prove just how important marketing content is to the rest of your business 👏 🚀
1
How to apply psychology to idea generation, establish agile processes, pick the right format and align with your audience.
2
All about the reading brain in action, why emotions matter, and how to use psychology to improve your writing and headlines.
3
How to use white space effectively, apply patterns to persuade, and include the right elements to turn your content into a two way connection.
4
From campaigns and lead generation to leveraging behavioral psychology, maximize the reach and impact of your content.
5
Choose which metrics really matter and how to use them optimize your content, find the gaps, and plan for what is next.
6
Tell a compelling story with content data and impress sales, finance, and the rest of the company with the right insight.
