The Turtl platform

All-in-one software for creating, personalizing, publishing and tracking online documents.

Create

Design standout, interactive content

Turtl’s easy-to-use editor allows anyone to create online documents that are interactive, on-brand and proven to boost reader engagement. Lock in your brand guidelines in Turtl and choose a template to add copy, images, animations, charts and more.

Pre-designed templates. Turtl offers a range of customizable templates for brochures, newsletters, research reports and more
Always on brand. Lock in your brand guidelines in Turtl. Set typography, logos, colors – and your particular flourishes
Make it interactive. Anyone can build remarkable interactive documents, fast. No coding, no design skills, no problem.

Convert your PDFs in minutes

Upload existing PDFs and automatically convert them into interactive Turtl Docs. Turtl AI selects best-fit templates, applies branding and imagery, and generates layouts. In minutes, you’ll have a document ready to play with.

Book a demo to see it in action

Turtl is a very intuitive tool, easy and fun to use. For me and other designers at Kantar, Turtl has helped us a lot in the creation of our materials and has given us a greater reach with the public we want to impact.

Joselyn Ruiz,
Global Senior Designer (Kantar)

Turtl is a very intuitive tool, easy and fun to use. For me and other designers at Kantar, Turtl has helped us a lot in the creation of our materials and has given us a greater reach with the public we want to impact.

Joselyn Ruiz,
Global Senior Designer (Kantar)

Publish

Simplified multi-channel distribution

Turtl’s publishing workflow gets your content seen by the right people – in the right way and via the right digital channels. Edit and collaborate in real-time. Lock in branding, protect sensitive content, and grant user-level permissions to suit your particular sign-off process.

Flexible gating options

Gate content with a native Turtl form or use popular third-party tools like HubSpot, Pardot, or Unbounce. Remove lead-capture friction with soft gates or maximize capturing intent with compulsory hard gates. Set gates at any point in your Turtl Doc.

Real-time editing

Update content live. Turtl Docs are hosted online, which means changes to your content can be made at any time. You don’t have to worry about erroneous or outdated versions floating around. Easily fix rogue typos and mistakes.

Built-in accessibility features

Make sure everyone can enjoy your content, Turtl includes a range of functions to ensure your document is ADA compliant. All Turtl Docs are zoomable in accordance with ADA, and have an accessible version that’s compliant with ADA and WCAG 2.1 AA regulations.

Publishing made easy

Turtl Docs are automatically saved as drafts until you're ready to publish them. When you publish your content, we’ll make sure it is SEO-friendly by fine-tuning the URL and setting the social/search engine description. From there, go ahead and share your Turtl Doc on social media, by email, and on your website.

Analyze

Uncover granular content and reader insights

Bring outcomes into focus with Turtl dashboards, reports and intent data. Reveal detailed insights to compare metrics against your industry peers, improve how your content performs, inform sales conversations, and close more deals.

Create better content

Turtl dashboards show precisely how your documents are performing. View the number of reads, read time, and conversion rates for pages and chapters in your Turtl Doc. Easily filter by date, source, device, location, and UTM tags to identify what’s working well and where improvements can be made.

Help close business using known reader analytics

Our reader dashboard displays how individual or known readers engage with your content. Individual reader analytics are gathered in Turtl Analytics dashboards through Turtl forms, connecting Turtl to your CRM system and integrating with a single sign-on provider for internal readers. Identify topics of interest, trigger follow-up notifications, and equip sales with the insights they need to close business.

Don't assume reader intent, understand it

Engagement data from long-form content gives the deepest reader insights. Behavioral data – like page/chapter read time, video views, clicks, and poll interactions – surfaces real intent data and informs lead scoring models and next actions. You can uncover far more about your readers as you follow their journey and actions throughout your content.

The insight we gain from Turtl from a data perspective is much richer than what we had from a simple PDF, it allows us to make more informed decisions about our content and what we’re sending to our clients.

Tom Hughes,
VP Marketing UK & Europe (Allianz GI)

The insight we gain from Turtl from a data perspective is much richer than what we had from a simple PDF, it allows us to make more informed decisions about our content and what we’re sending to our clients.

Tom Hughes,
VP Marketing UK & Europe (Allianz GI)

Optimize

Boost content performance with AI-backed benchmarks

Turtl is the only content creation platform powered by 30 billion+ data points on how readers interact with online documents. Using this dataset, Turtl is able to provide benchmarks, in-app tips and recommendations to boost content performance.

See more with Turtl Benchmarks

Available to Professional & Unlimited plans

Marketers struggle to understand what ‘good’ looks like for long-form content

Turtl shares performance insights by comparing your content to documents created by teams across your company and industry. Turtl Benchmarks help you close previously invisible performance gaps and know how your Docs are doing.

Data-driven suggestions boost results

Turtl has the data to return the deepest understanding of how users read and interact with digital documents. Using this dataset, Turtl is able to provide in-app tips and recommendations to boost your Doc’s performance.

Personalize

Improve reader engagement
by up to 84%

With patented technology, Turtl makes it easy to scale deep personalization for thousands of accounts, allowing you to supersize your ABM, marketing campaigns, and sales outreach. Personalize by account, job title, industry, and more - as a proven way to generate higher reader engagement.

Available to Professional & Unlimited plans

How Turtl’s Personalization
Engine works

Build a master version of your Turtl Doc, then define dynamic content – text, pages, images, charts, videos, and tables – by adding Personalization tokens. Personalization tokens, combined with page rules and information pulled from your chosen data source, determine what, exactly, gets displayed to your audience.

To drive registrations [to Veeva’s yearly summit], we put together a Turtl Doc that was able to send a highly customized version of a speaker introduction to their session along with a built-in sign-up form. We got between 10-15% of registrations directly through the Doc.

Travis Jaggers,
Associate Director of Digital Marketing (Veeva Systems)

Integrate

Connect Turtl with your favorite tools

Turtl connects our online documents with your apps and systems to streamline workflows and generate insights for sales and marketing programs. Search our integrations for the tools you already use, and which plan they are available to.

Generate leads

Optimize lead generation with interactive forms and strategic pop-ups to maximize lead capture.

Track performance

Track individual readers’ interactions to gain deeper content insights, improve content performance, and inform follow-up.

Centralize insights

Push behavioral insights into your database to build a 360° profile of customers. Automate workflows and scale operations for maximum impact.

Personalize at scale

Use data properties to drive automated personalization, deliver tailored content experiences at scale, and win 84% more attention.

Search full list of integrations