Today, most brands devote a huge amount of time, talent, and money to creating content. And with good reason. Awareness needs to be raised, demand needs to be generated, prospects need to be nurtured - and, most importantly, buyers want to do their own research online.
But making in-depth information like whitepapers, product guides, and case studies engaging is tough. The content creation process is time consuming and expensive. And businesses are competing with a deluge of information in the market.
Worse, much of that effort is wasted, because the content that’s been so hard to create fails to engage its audience. Research shows that when people read PDF content, as much as 90% of their potential engagement is lost.
